hi! i’m laura lito, I create whimsical art through graphic design, photography and art direction.


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︎︎︎humanoides

publication design / typographic design


︎︎︎arquivo são paulo

analog photography / publication design

︎︎︎chez mamie: a reservoir of meanings

vernacular photography / publication design

︎︎︎lubs: magic potion

packaging design / social media


︎︎︎digital watercolours

abstract illustration / vector art

︎︎︎organicity

still life photography / art direction

︎︎︎chocolaterie

still life photography / art direction

︎︎︎a funny little zine 

publication design

︎laura who? 


© 2021 Laura Lito. All rights reserved.
Mark


humanoides




São Paulo, 2020 

AD: Laura Lito
Designer: Laura Lito
CW: Giovanna Cerveira
Photography: Bel Lafer 
Typeface: Source Code Pro

Printed on Münken Rough Paper by Ipsis

“Humanoides” is a type-oriented work that explores the act of communicating. It is about poetry and showing that each word opens an infinite number of possibilities. Through exaggerated use of typography and iconic elements, the book seeks to find a human way in which words can coexist with each other.



My early sketches show the process of identifying the relation between the letter “I” and the human form. The next step would be finding a font that represented this letter the way I intended it to.



During the sketching phase I also defined the color palette and determined key figures that were going to illustrate the book: punctuations.
    

Humanoides was printed in Brazil on Münken Rough, an uncoated paper that gives a slightly satin finish.

   
During the development of the book, I allowed my creative process to be quite free, and not guided by formal design rules. I didn't create a grid, for example, and the layout was done in a loose and intuitive way. In some parts of the book I even let myself commit "type crimes", like ultra-spaced kerning and mix between bold weights and ultra light, creating a high contrast between types.




The book is filled with minimal details.



“Words are human, and poetry is no man’s land”
“As palavras são humanas, e a poesia é a terra de ninguém” 

the end.
Mark